I’m an independent digital marketing strategist based in Halifax, Nova Scotia. I work much like a fractional CMO, with one big difference: I also implement the digital strategy we build together. Established, service-based businesses across Canada hire me to set trackable KPIs and run Google, Meta, Microsoft Ads and SEO with agency-level rigour.
Certified in Search, Performance Max, Video/YouTube and Demand Gen.
Every review so far is five stars, from clients I work with directly.
Started behind a camera before turning into marketing.
I started in marketing in 2009 as a photographer and moved into the agency world in 2012. Today I work mostly with established, service-based businesses across Canada. I deliberately don’t niche by industry: I’d rather choose clients by fit, the people and the goals, than be boxed in by a vertical.
Along the way, I’ve seen exactly where clients get lost in the agency model.
An experienced executive wins the account, then hands it to a manager, who hands it to a specialist juggling a dozen clients on fixed hours. The work gets slower, the context gets lost, and nobody doing it has a real stake in your results.
So I work for myself, with a deliberately small group of clients. Same services and standards as a top performance agency, without the layers, bureaucracy, and overhead. I’m not trying to build an agency. I’m the asset you’re hiring, and I keep my roster small so every client gets my full attention.
Think of it as a fractional CMO who rolls up their sleeves. We set the direction together at the leadership level, then I do the hands-on work to make it happen, without a hand-off between the plan and the platform.
There are no long-term contracts, and you own everything I create for you. That’s the only kind of loyalty I want: the kind I earn every month.
You talk to me, not a ticket queue. Same person on the call and in the account.
No pre-built packages. Your goals, budget, timeline and team decide the plan.
Trackable KPIs from day one, and a plain-English summary every Monday.
If something isn’t worth your budget, I’ll tell you, even if it means less work for me.
I was born and raised in Brazil, spent 17 years in Vancouver, and now call Halifax home with my family. Outside of work I’m an avid recreational runner, still pushing the limits of what I can do as I get older. I bring the same mindset to client work: steady, measurable improvement, week after week.
Google Partner, with partnerships and certifications across Microsoft Advertising, Semrush, Klaviyo and Mailchimp. Platform support and current best practices on every account.
[10] Google reviews and counting, all five stars. Clients mention the same things: fast replies, clear reporting and someone who actually knows their business.
Every client works with me month to month, and some have been with me for close to three years. Every ad account, campaign, dashboard, report, page and piece of content I create is yours, set up under your ownership from day one. If we ever part ways, you keep all of it.
Unlock growth opportunities with effective strategies to bring in and retain new customers.
Unlock growth opportunities with effective strategies to bring in and retain new customers.
Unlock growth opportunities with effective strategies to bring in and retain new customers.
